yechielsfisheryfarm.com

Terms of Service and Use

Effective Date: June 7, 2026  ·  Version 1.0

PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE USING THIS WEBSITE OR PURCHASING ANY PRODUCTS. BY ACCESSING OR USING THIS WEBSITE, YOU AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE, DO NOT USE THIS WEBSITE.

These Terms of Service (“Terms”, “Agreement”) constitute a legally binding agreement between you (“User”, “you”, “your”) and Yechiel Kuperman, sole author, creator, and rights-holder of the Yechiel's Fishery Farm franchise (“we”, “us”, “our”, “Owner”), governing your access to and use of the website located at yechielsfisheryfarm.com (the “Site”), including all content, digital products, educational resources, blog posts, characters, illustrations, and any associated services (collectively, the “Services”).

The Yechiel's Fishery Farm franchise, including the “George the Cranky Guppy” mini-series, the “Plecy the Glutton Plecostomus” mini-series, all planned and published books in the 35-book series arc, all named characters, all world-building elements, all educational materials, and the “Biology is personality” concept and tagline, are the exclusive intellectual property of Yechiel Kuperman.

1. ELIGIBILITY AND ACCEPTANCE

1.1 Age Requirements

This website is intended for use by adults and children aged 7 and above, with parental or guardian oversight for users under the age of 13 (or under the applicable age of digital consent in your jurisdiction). Children under 13 years of age may not create accounts, submit personal information, or subscribe to mailing lists without verifiable parental consent.

By using this Site, you represent and warrant that you are either (a) 18 years of age or older, or (b) between the ages of 13 and 17 and have obtained verifiable parental or guardian consent, or (c) a minor under 13 using this Site under direct parental supervision with parental consent for any data collection.

1.2 Authority to Accept

If you are a parent or guardian accepting these Terms on behalf of a minor child, you agree to be personally bound by these Terms and accept full responsibility for the minor's use of the Site and compliance with these Terms.

1.3 Geographic Scope

This Site is operated from Israel and is intended for a global audience. By accessing the Site from any jurisdiction, you are responsible for compliance with all local laws applicable to your access and use. We make no representation that the Site or its contents are appropriate or available for use in all locations.

2. INTELLECTUAL PROPERTY — OWNERSHIP AND PROTECTION

2.1 Ownership Declaration

All content on this Site is owned exclusively by Yechiel Kuperman and is protected under applicable Israeli law, international copyright conventions (including the Berne Convention), and applicable laws of all territories where the franchise is distributed. This includes, without limitation:

  • The name, title, and brand “Yechiel's Fishery Farm” and all associated logos, trade dress, and visual identity
  • The names, designs, personalities, verbal anchors, biological traits, and visual representations of all characters, including but not limited to: George the Cranky Guppy, Plecy the Glutton Plecostomus, Mony the Overprotective Clownfish, Sir Bubbleton the Air-Breathing Gourami, Pinchy the Hermit Crab, and all other named and unnamed characters in the franchise bible
  • The concept, architecture, and narrative framework of the 35-book series arc, including all mini-series structures, character arcs, and the long-arc storyline
  • The tagline “Biology is personality” and all associated branded phrases, character verbal anchors, and series refrains
  • All written text, stories, chapters, blog posts, educational guides, teacher resources, and field guides published on this Site or sold through it
  • All original illustrations, watercolor artwork, character concept art, cover art, and visual branding materials
  • The “49 Years of Real Fish Stories” badge and all series-specific branding elements
  • All educational resources, lesson plans, curriculum connections, and classroom materials
  • The series world-building, habitat zone descriptions, biological accuracy framework, and the overarching narrative premise
  • All photograph and image content appearing on the Site

2.2 Reservation of Rights

All rights not expressly granted in these Terms are reserved. No provision of these Terms shall be construed as granting any license or right to use any intellectual property of Yechiel Kuperman without express prior written authorization.

2.3 No Derivative Works

You may not create, distribute, publish, perform, display, or prepare derivative works based on any content on this Site, including but not limited to: fan fiction involving the franchise characters, illustrations based on the characters, merchandise featuring the characters, adaptations, translations, digital modifications, AI training datasets, or any other transformative use, without the express prior written consent of Yechiel Kuperman.

2.4 Franchise and Licensing Inquiries

All inquiries regarding licensing, franchising, adaptation rights, translation rights, educational partnership rights, merchandise rights, animation rights, or any other commercial use of the franchise intellectual property must be submitted in writing to the contact address provided in Section 18 of these Terms. We do not grant licensing rights by implication, conduct, or silence.

2.5 AI and Machine Learning Prohibition

You may not use any content from this Site — including text, characters, story structures, illustrations, or any other material — as training data for artificial intelligence systems, machine learning models, large language models, image generation systems, or any similar technology, without express written authorization. This prohibition applies whether the use is commercial or non-commercial.

3. PERMITTED USE OF THE SITE

3.1 Personal, Non-Commercial Use

Subject to full compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site and its publicly available content for personal, non-commercial educational purposes only. This includes:

  • Reading and viewing book content, blog posts, and educational materials on the Site
  • Purchasing digital and physical products through the Site's authorized purchase channels
  • Downloading and using purchased content for personal reading or personal classroom use
  • Sharing links to pages on the Site for non-commercial purposes

3.2 Educational and Classroom Use

Licensed purchasers of the books in this franchise are granted a limited right to use purchased content for classroom reading, curriculum integration, and educational discussion with students, provided that: (a) proper attribution is given to Yechiel Kuperman as author; (b) the content is not reproduced or distributed beyond the purchased license; and (c) no commercial consideration is charged to students or parents for access to purchased content.

Teacher resource guides and field guides provided with or alongside the books are licensed for use within the purchasing educator's classroom only. Mass reproduction, redistribution to other educators, or posting to school networks or third-party educational platforms is prohibited without written authorization.

3.3 Prohibited Uses

You expressly agree not to engage in any of the following:

  • Reproducing, copying, scanning, uploading, or distributing any content from this Site or from purchased books without authorization
  • Selling, sublicensing, or commercially exploiting any content from this Site
  • Using the characters, world, or branding of the franchise in any commercial context without a signed license agreement
  • Reverse engineering, decompiling, or otherwise attempting to extract source code, story architecture documents, or unpublished materials from the Site
  • Using automated tools, bots, scrapers, crawlers, or spiders to access, extract, or index any content from the Site
  • Circumventing any security, access control, or digital rights management measures on the Site
  • Posting, transmitting, or otherwise making available any content that infringes the intellectual property rights of any person
  • Impersonating Yechiel Kuperman, any franchise character, or any employee or affiliate of the franchise
  • Using this Site for any unlawful purpose or in violation of any applicable laws or regulations

4. DIGITAL PRODUCTS AND PURCHASES

4.1 Digital Book Licenses

When you purchase a digital book (e-book) through this Site or through any authorized third-party retailer (including Amazon Kindle Direct Publishing), you are purchasing a personal, non-transferable, non-exclusive license to read that book on authorized devices for personal, non-commercial use. You are not purchasing ownership of the underlying content, characters, or intellectual property.

4.2 Physical Book Sales

Physical books sold through this Site or through authorized print-on-demand channels (including Amazon KDP Print and IngramSpark) are sold subject to the First Sale Doctrine applicable in your jurisdiction with respect to the physical object only. This doctrine does not grant any rights to reproduce, adapt, distribute, publicly perform, or create derivative works from the content of the books.

4.3 Refund Policy

Due to the digital nature of e-book products, all digital sales are final and non-refundable once the download link has been accessed. Physical books are subject to the return policy of the applicable print-on-demand vendor (Amazon KDP or IngramSpark). If you believe you have received a defective or incorrect product, please contact us at the address in Section 18 within 14 days of purchase, and we will work to resolve the issue in good faith.

4.4 Unauthorized Distribution

Purchasing a digital or physical copy of any book in this franchise does not authorize you to share, upload, post, transmit, or distribute copies of that book to any third party, whether for free or for compensation. Unauthorized distribution of purchased copies constitutes copyright infringement and may result in civil and criminal liability under applicable law.

4.5 Pricing and Currency

All prices on this Site are displayed in the currency indicated at checkout. We reserve the right to modify prices at any time without notice. Price changes do not affect purchases already completed.

5. CHILDREN'S PRIVACY AND DATA PROTECTION (COPPA / GDPR-K)

5.1 Commitment to Children's Privacy

The protection of children's privacy is a fundamental value of this franchise. We comply with the Children's Online Privacy Protection Act (COPPA) of the United States, the General Data Protection Regulation (GDPR) of the European Union (including provisions applicable to minors), the Israeli Privacy Protection Law (5741-1981) and its regulations, and all other applicable children's privacy laws in the jurisdictions where this Site is accessed.

5.2 Personal Information We Collect

We collect only the minimum personal information necessary to provide the Services:

  • Email addresses and names provided when subscribing to our mailing list (adults and parents only)
  • Purchase information provided through authorized payment processors (we do not store full credit card numbers)
  • Contact information provided when you submit a query or message to us
  • Non-personally-identifying analytics data about Site usage (page views, general location, device type)

5.3 No Collection of Children's Personal Information

We do not knowingly collect personal information directly from children under the age of 13. Our mailing list and account features are for adults and parents or guardians only. If you are a parent or guardian and believe that your child under 13 has provided personal information to us without your consent, please contact us immediately at the address in Section 18, and we will promptly delete such information.

5.4 Email List

Subscription to our mailing list is voluntary and is for adults and parents or guardians only. Subscribers receive information about new book releases, educational resources, and series news. We do not sell, rent, or trade subscriber email addresses to third parties. You may unsubscribe at any time using the unsubscribe link in any email we send.

5.5 Cookies and Analytics

This Site may use cookies and similar tracking technologies for functional purposes (maintaining session state, remembering preferences) and analytical purposes (understanding how the Site is used). We do not use cookies for behavioral advertising. You may configure your browser to refuse cookies; however, some features of the Site may not function correctly if you do so.

5.6 Third-Party Services

This Site may utilize third-party services including but not limited to: hosting providers, email delivery services, payment processors, and analytics tools. These third parties have their own privacy policies governing their use of information. We encourage you to review the privacy policies of any third-party services you interact with through this Site.

5.7 Data Retention and Deletion

We retain personal information only for as long as necessary to provide the Services or as required by law. You may request deletion of your personal information at any time by contacting us at the address in Section 18. We will comply with such requests subject to any legal obligations to retain records.

5.8 Your Rights

Depending on your jurisdiction, you may have rights including: the right to access your personal information; the right to correct inaccurate information; the right to erasure; the right to object to processing; and the right to data portability. To exercise any of these rights, please contact us at the address in Section 18.

6. AI-ASSISTED CONTENT DISCLOSURE

6.1 Transparent Disclosure

In the spirit of honesty and in accordance with our commitment to transparency with our readers, we disclose that the text content of the books in the Yechiel's Fishery Farm franchise has been written with the assistance of artificial intelligence tools, operating under the direct creative direction, biological expertise, and editorial oversight of Yechiel Kuperman. The illustrations in the franchise books have been generated using AI image generation tools.

Yechiel Kuperman's 49+ years of marine biology and fishery management expertise form the factual, scientific, and creative foundation of the entire franchise. All biological facts, character concepts, story premises, and the complete franchise architecture originate from Yechiel Kuperman. AI tools have been used as production assistants, not as creative originators.

As we state in our books: no electrons were hurt in the making of these books, to the best of our knowledge.

6.2 Accuracy Disclaimer

While we make every effort to ensure the biological and scientific information in our books is accurate and age-appropriately presented, no warranty is made that all content is error-free. If you identify a factual error, we welcome corrections submitted to the contact address in Section 18.

7. USER-SUBMITTED CONTENT

7.1 Contact and Feedback Submissions

If you submit feedback, questions, corrections, ideas, or any other content to us through contact forms, email, or any other channel (“Submissions”), you grant us a royalty-free, perpetual, irrevocable, worldwide, non-exclusive license to use, reproduce, publish, and incorporate such Submissions into our work, without any obligation of confidentiality, attribution, or compensation, except where applicable law expressly requires otherwise.

Please do not submit confidential information, trade secrets, or content that you do not have the right to share.

7.2 Unsolicited Story or Character Ideas

We are grateful for the enthusiasm of our readers, but we cannot accept unsolicited story ideas, character concepts, or franchise development suggestions. Any such materials submitted to us will not be treated as confidential and may be used freely, without compensation or attribution. This policy is necessary to protect the ongoing development of the franchise and to avoid any future disputes about the origin of ideas.

8. THIRD-PARTY LINKS AND SERVICES

This Site may contain links to third-party websites, retailers, and services (including Amazon, IngramSpark, and educational platforms). These links are provided for convenience only. We do not control, endorse, or accept responsibility for the content, privacy policies, or practices of any third-party websites or services. Your use of third-party sites is subject to their own terms of service and privacy policies.

The appearance of a third-party link on this Site does not constitute endorsement of the third party, its products, or its services.

9. DISCLAIMERS AND LIMITATION OF LIABILITY

9.1 No Warranties

THIS SITE AND ITS CONTENTS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

9.2 Educational Information

The biological, scientific, and educational information provided in our books and on this Site is provided for informational and entertainment purposes aimed at children aged 7–10. It is not a substitute for professional scientific or educational advice. While we strive for accuracy under the guidance of Yechiel Kuperman's professional expertise, we make no warranty that all content is current, complete, or error-free.

9.3 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL YECHIEL KUPERMAN, HIS AFFILIATES, AGENTS, EMPLOYEES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF, OR INABILITY TO USE, THIS SITE OR ITS CONTENTS, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED US DOLLARS (USD $100), WHICHEVER IS GREATER.

9.4 Indemnification

You agree to indemnify, defend, and hold harmless Yechiel Kuperman, his affiliates, agents, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your access to or use of this Site; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any content you submit to us.

10. DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) NOTICE

10.1 Reporting Infringement

If you believe that any content on this Site infringes your copyright, please submit a written notice to our designated contact address in Section 18, including: (a) identification of the copyrighted work claimed to have been infringed; (b) identification of the material on our Site that is claimed to be infringing; (c) your contact information; (d) a statement that you have a good faith belief that use of the material is not authorized; and (e) a statement under penalty of perjury that the information in the notice is accurate and that you are authorized to act on behalf of the copyright owner.

10.2 Counter-Notice

If you believe that material removed in response to a DMCA notice is not infringing, you may submit a counter-notice in accordance with the requirements of the DMCA.

10.3 Reporting Our Own IP Infringement

We actively monitor for unauthorized use of our intellectual property online. If you observe unauthorized reproduction, distribution, or use of the Yechiel's Fishery Farm franchise content, characters, or branding anywhere online, we would be grateful if you report it to us at the address in Section 18.

11. FRANCHISE AND LICENSING FRAMEWORK

11.1 Nature of the Franchise

The Yechiel's Fishery Farm franchise is a structured 35-book children's educational entertainment series with a complete series bible, character bible, narrative architecture, and educational framework. It is the sole and exclusive intellectual property of Yechiel Kuperman.

11.2 Licensing Available

The following licensing categories may be available upon negotiation and execution of a formal license agreement:

  • Publishing and translation rights for international editions
  • Educational institutional licensing for school districts, libraries, and educational publishers
  • Merchandise licensing (characters on branded products)
  • Animation and screen adaptation rights
  • Stage and theatrical adaptation rights
  • Digital application and game rights
  • Audio book production rights

11.3 How to Inquire

All licensing inquiries must be submitted in writing to the contact address in Section 18. Please include: your company name, the type of license sought, the territory, the intended use, and your proposed timeline. We will respond to all serious inquiries within a reasonable period.

Submission of a licensing inquiry does not create any obligation on either party to enter into a license agreement. No license is granted by implication, estoppel, or otherwise.

12. SOCIAL MEDIA AND THIRD-PARTY PLATFORMS

12.1 Sharing

You may share links to this Site and may mention, review, or discuss the franchise books and characters on social media platforms, provided that: (a) such sharing is non-commercial; (b) you do not reproduce substantial portions of the text; (c) you attribute the franchise to Yechiel Kuperman; and (d) your posts do not misrepresent the content, characters, or author.

12.2 Fan Art

We appreciate the creativity of our readers. If you wish to create fan art featuring franchise characters, you may do so for strictly personal, non-commercial purposes, provided that: (a) the work is clearly identified as fan-created and not official; (b) it is not sold, licensed, or used for any commercial purpose; (c) it does not depict any character in a manner that is inappropriate for children; and (d) it does not incorporate the official logos, cover art, or branded elements of the franchise. Fan art rights may be revoked or restricted at any time by notice from us.

12.3 Reviews and Testimonials

We welcome honest reviews of the books on retail platforms and on personal blogs and social media. We do not offer compensation for reviews, and we request that reviewers clearly disclose any review copies received at no charge.

13. MODIFICATIONS TO THE SITE AND THESE TERMS

13.1 Site Modifications

We reserve the right to modify, suspend, or discontinue any aspect of the Site at any time, with or without notice. We shall not be liable to you or any third party for any such modification, suspension, or discontinuation.

13.2 Modifications to Terms

We reserve the right to modify these Terms at any time. When we make material changes, we will update the Effective Date at the top of this page and, where reasonably practicable, provide notice to registered users. Your continued use of the Site after any modification constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.

14. TERMINATION

We reserve the right to terminate, suspend, or restrict your access to the Site and the Services, with or without cause and with or without notice, if we determine in our sole discretion that you have violated these Terms or any applicable law, or for any other reason we consider appropriate. Upon termination, your license to use the Site and its contents immediately expires. Sections 2, 5, 7, 9, 14, 15, 16, and 17 of these Terms survive any termination.

15. GOVERNING LAW AND DISPUTE RESOLUTION

15.1 Governing Law

These Terms and any dispute arising out of or in connection with them or the subject matter or formation of them (including non-contractual disputes) shall be governed by and construed in accordance with the laws of the State of Israel, without regard to its conflict of law provisions.

15.2 Jurisdiction

Subject to Section 15.3 below, you agree that the courts of competent jurisdiction in Israel shall have exclusive jurisdiction over any dispute arising under or in connection with these Terms.

15.3 International Users — Consumer Rights

Nothing in these Terms shall deprive any consumer of mandatory protections afforded to them by the law of their country of residence. If you are a consumer resident in a jurisdiction that provides mandatory consumer protections, those protections apply to you notwithstanding the choice of law in Section 15.1, to the extent they cannot be contractually waived under your local law.

15.4 Informal Resolution

Before initiating any formal legal proceeding, you agree to first contact us at the address in Section 18 and attempt to resolve any dispute informally. We will attempt to resolve the dispute within 30 days of receiving your written notice.

16. GENERAL PROVISIONS

16.1 Entire Agreement

These Terms constitute the entire agreement between you and us regarding your use of the Site and supersede all prior and contemporaneous agreements, representations, and understandings.

16.2 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

16.3 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorized representative of Yechiel Kuperman to be effective.

16.4 Assignment

You may not assign, transfer, or delegate any of your rights or obligations under these Terms without our prior written consent. We may assign these Terms, in whole or in part, at any time without notice to you.

16.5 No Partnership

Nothing in these Terms shall be deemed to create a partnership, joint venture, employment, or agency relationship between you and us.

16.6 Force Majeure

We shall not be liable for any failure or delay in performance under these Terms caused by circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, war, civil unrest, governmental action, or failure of internet or telecommunications infrastructure.

16.7 Language

These Terms have been drafted in English. In the event of any inconsistency between the English version and any translation, the English version shall prevail.

17. ACCESSIBILITY COMMITMENT

The Yechiel's Fishery Farm franchise is specifically designed with dyslexia-friendly typography, formatting, and reading experience in mind. We are committed to making our books and website as accessible as possible to all readers, including those with reading differences. If you experience any accessibility barriers on this Site, please contact us at the address below and we will do our best to assist you.

18. CONTACT INFORMATION

For all inquiries including licensing, copyright notices, privacy requests, accessibility assistance, corrections, and general questions, please contact:

Yechiel Kuperman

Author and Rights-Holder, Yechiel's Fishery Farm Franchise

Website: yechielsfisheryfarm.com

Contact Us →

We will acknowledge receipt of all written inquiries within 5 business days and aim to provide a substantive response within 30 business days.

“Slow, my friend, slow — the water will change with you.”

— Yechiel's Fishery Farm

© 2026 Yechiel Kuperman. All rights reserved.
Yechiel's Fishery Farm™  |  Biology is personality™